Martha White iconic southern flour

Knoxville, Tennessee If you love bluegrass music you'll know Lester Flatt and Earl Scruggs put Martha White flour on the map.

The company got it's roots in Nashville in 1899. Richard Lindsey named the flour after his daughter Martha.

It wasn't until 1944 when the company was bought out and the new owners coined the phrase, "Goodness Gracious it's Good!". .

In the 1950's bluegrass legend's Lester Flatt and Earl Scruggs took the name with on tour, and the song bolted the company into the spotlight even more.