State Hopes Hispanics Become Tourists

NASHVILLE, Tenn. (AP) -- Tennessee's tourism department began advertising in Spanish-language newspapers for the first time this year and plans to roll out a Spanish version of its Web site by the end of the month.

Department spokeswoman Phyllis Qualls-Brooks says "the idea is to be all inclusive."

She says Tennessee's $13.4 billion tourism industry is growing.

It has seen a $1 billion increase for each of the past two years, according to the Travel Industry Association of America, but the state does not measure how much Hispanics, or any other specific group, are contributing to that.

The department is advertising in four Spanish-language newspapers that have a combined circulation of about 85,500 in Nashville, Memphis and Knoxville.

But officials say the ads, which feature a Hispanic family on an outing to an aquarium, will also run in rotation with other ads in national magazines that are not part of the ethnic press.

(Copyright 2007 by The Associated Press. All Rights Reserved.)

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