Grocers trying out digital coupons

CINCINNATI (AP) -- Some coupon users are clicking instead of clipping these days to get their grocery discounts.

Supermarket chains are trying out paperless, or digital, coupons, to help the thrifty-minded save time while saving money. Shoppers load the online discounts onto their store loyalty cards, receiving the credit at the checkout.

Grocers see the innovation as a way to build customer loyalty, drawing consumers who are increasingly spending time online to their Web sites.

Cincinnati-based Kroger, the nation's largest traditional grocery chain, and Procter & Gamble, are partners in a digital coupon trial that began last month.

(Copyright 2008 by The Associated Press. All Rights Reserved.)