’Real Men Wear Pink’ campaign kicks off during breast cancer awareness month

The 'Real Men Wear Pink’ campaign started Thursday, Oct. 1 for the start of breast cancer awareness month.
Published: Oct. 4, 2020 at 2:33 PM EDT|Updated: Oct. 23, 2020 at 5:42 PM EDT
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KNOXVILLE, Tenn. (WVLT) -The ‘Real Men Wear Pink’ campaign started Thursday, Oct. 1 for the start of breast cancer awareness month.

Local businessman, doctors and other figures are competing against each other to raise as much money for the American Cancer Society.

“Every dollar raised helps the American Cancer Society save lives from breast cancer through early detection and prevention, innovative breast cancer research, and patient support,” said the campaign.

WVLT Meteorologist Ben Cathey is a candidate for the campaign and has a $2,500 goal. Ben’s second campaign event will be virtual.

In support of Breast Cancer Awareness, The Maker City has partnered with local makers to turn their weekly Monday Maker Marketplace - PINK! Three incredible artists have actually donated their work for the effort.

Maker City
Maker City(WVLT)

Each week The Maker City hosts an online Monday Maker Marketplace on their Instagram feed: @themakercity. Typically the maker keeps 100% of the proceeds, but on Monday, October 19 those makers are donating their sales to the American Cancer Society, Breast Cancer Research.

The marketplace is open from 8a - 8p and bids are made in the comments section. Come early AND come late - don’t forget to bid up those items to raise awareness and dollars to help in this important cause!

Featured makers include:

  • Khoa Dinh
  • Laurie Kay
  • Saray Taylor-Roman

For more information visit the ‘Real Men Wear Pink’ campaign here.

Ben’s second Real Men Wear Pink event will be virtual. On Monday, October 19, you can bid on artwork from Maker City marketplace on Instagram and the proceeds will go to Ben’s campaign.

Copyright 2020 WVLT. All rights reserved.

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