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John Fulkerson announces partnership with Pal’s

The announcement comes after a ruling from the NCAA to allow student-athletes to earn money off their names, image and likeness.
Vol senior at Pal's restaurant in Kingsport
Vol senior at Pal's restaurant in Kingsport(Mike and Mona Fulkerson)
Published: Jul. 30, 2021 at 8:52 AM EDT|Updated: Aug. 2, 2021 at 12:09 PM EDT
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KNOXVILLE, Tenn. (WVLT) - University of Tennessee forward John Fulkerson announced a partnership with Pal’s Sudden Service Monday.

The announcement comes after a ruling from the NCAA to allow student-athletes to earn money off their names, image and likeness.

Fulkerson and Pal’s executive Adam Crosby introduced Fulkerson as the restaurant’s new athletic partner.

“This is something new for us, and I’m certain that we’ll learn a lot along the way, but we’re very excited about the fun things we have planned,” Crosby said.

Fulkerson said anyone who knows him knows Pal’s is, “something very near and dear to my heart.”

According to a release, Fulkerson will have specific roles as a brand ambassador for Pal’s including sharing his thoughts and experiences as a customer, endorsing the Pal’s menu and help to recruit others to join the team.

“Fulkerson has been a longtime advocate for his favorite hometown chain restaurant chain,” a release from Pal’s states. “He regularly posts on social media about Pal’s and their food. During the NCAA men’s basketball tournament this year, John even mentioned he’d brought plenty of Pal’s famous ‘Frenchie Fries’ to help him prepare for their opening game.”

In October 2019, Fulkerson reached out to UT President Randy Boyd to suggest building a Pal’s on Cumberland Avenue near UT’s campus. Fulkerson’s love for the fast-food restaurant is no secret. In 2018, Fulkerson credited his 15 point performance in a won over Tennessee Tech to eating more Pal’s.

During the press conference, Crosby said Pal’s could be looking to expand to the Knoxville area.

“Potentially, we’re always looking to expand,” Crosby said. “To touch briefly on the Pal’s company expansion, we only believe in building a restaurant when we have a leader fully trained and ready, so that kind of determines where and how we expand.”

Fulkerson announced in April that he would return to Rocky Top for a sixth season with the Vols.

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