Build-A-Bear replaces priceless teddy bear for New Tazewell family
The family accidentally donated their original bear to the New Tazewell Goodwill. That bear belonged to a young girl and had a recording of her mother’s heartbeat inside.
NEW TAZEWELL, Tenn. (WVLT) - A family in New Tazewell can rest easy now with a replacement for a priceless teddy bear full of meaning.
The family accidentally donated their original bear to the New Tazewell Goodwill. That bear belonged to a young girl and had a recording of her mother’s heartbeat inside.
WVLT News spoke to a Goodwill representative who said the store posted a sign asking for anyone who might have purchased the bear to bring it back to the store. Additionally, the folks working in the store made sure every customer knows to keep an eye out.

Build-A-Bear heard the story and reached out to the family through a local radio station, which was able to provide the original heartbeat recording.
The staff at Build-A-Bear were heartbroken to hear the news about the missing Rainbow Sparkle Bear in Tazewell, Tennessee. Understanding how precious furry friends often are, the team at the warehouse (otherwise known as the “Bearhouse”) reached out to the local radio station, WRIL, that originally aired the story of the missing bear. WRIL contacted the family directly and it turned out that they still had the original recording of the sound. The Bearhouse team located a matching Rainbow Sparkle Bear and added the original recording the family provided to the new bear. The new Rainbow Sparkle Bear, with the sound file included, was promptly sent to WRIL. WRIL and Goodwill worked to unite the new bear with the family. Build-A-Bear would like to thank WRIL and Goodwill for their helpful role and while we remain hopeful that the original bear is located, it is our sincere wish that this new teddy bear will provide a bit of comfort for the child and the family at this time.
That bear is now with the family.
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