"Mocking our troops"; Georgia private college cuts ties with Nike

Published: Sep. 11, 2018 at 8:43 AM EDT
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A small private college in Georgia is cutting ties with Nike after its Colin Kaepernick ad campaign.

Truett McConnell University (TMU) in Cleveland, Georgia announced Friday it would stop carrying Nike products in its campus store because the administration believes the company is “mocking” law enforcement and the military by aligning with Kaepernick, who famously protested during the national anthem before NFL games.

TMU announced it will donate the proceeds from any remaining products to Wounded Warriors, a veterans charity, and the Fraternal Order of Police.

“For Nike to then hire Colin Kaepernick,” said TMU President Dr. Emir Caner in a statement, “a person known for wearing pigs on his socks, mocking law enforcement, kneeling against our flag, and mocking our troops, is reprehensible to my family and to the Truett McConnell family.”

"If Nike chooses to apologize to our troops and to our law enforcement officers, then -- and only then -- will TMU reconsider their brand," Caner added.

Truett McConnell University's director of communications, Valerie M. Reeves, told CBS News that the school has no financial arrangements with Nike besides the products in its store.

TMU, a liberal arts Christian college with approximately 2,600 students, is the second Christian college to publicly cut ties with Nike over the Kaepernick ad. The College of the Ozarks in Point Lookout, Missouri ended its relationship with the brand last week.

The digital commerce research firm, Edison Trends, reported that Nike saw a 31 percent spike in online sales after its Kaepernick endorsement.

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