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Knoxville virtual reality company unveiled

(WVLT)
Published: Mar. 23, 2016 at 3:43 PM EDT
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"This is a Samsung cellphone, a special holder, and on the back of that you've got binoculars. It makes that cellphone look like you're in the world of the cell phone," said Dr. Lee Martin CEO of Immersacad.

Martin, the UT College of Engineering professor, who also founded the motionless camera system called IPIX in 1986, is on the cutting edge again.

Unveiled for the very first time, it is a portable way to navigate and visualize in 3D. It's even got its own patent.

Martin's staff includes four of his students, each one charged with a different task.

"We're targeting architects because architects sell their works on how well they can visualize it to their customer," said Martin.

The key breakthrough was to be able to move toward the object the operator was viewing.

Imagine having the blueprints for your new home, but you're not sure how it's going to look. With the new invention you can just walk through it room to room.

Already there is a wide range of potential buyers. The company should have their product on the marketplace by the end of summer.

So far they have five 3D design models from home to even the inner workings of a McLaren sports car.

If you would like to examine it for yourself, the company will unveil it March 31, 2016 at the Big Ears Music Festival on Market Square. It will be on display at the Knoxville Entrepreneur Center.