KNOXVILLE, Tenn. (WVLT) -- Colleges and Universities across the country make millions of dollars each year on their athletic programs, using student-athletes who are given a free education, but little else beyond that. Part of a school's "brand" is using their athletes names and images for marketing campaigns which entice fans to want to attend games and buy swag.
But now the NCAA says it'll ponder allowing student-athletes to cash-in, somewhat, on their names, images, and likenesses. A final report on the study will come out this October.
You'll recall how a former University of Central Florida football player lost his scholarship for monetizing his YouTube Channel. Former Texas A&M player Johnny Manziel got in NCAA trouble for allegedly signing autographs for cash.
U.S. Representative Mark Walker (R), North Carolina says, "Signing an athletic scholarship with a school should not be a moratorium on your rights to your name, image, and self-worth."
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