UT research group: What's trending on social media during ACM Awards

Published: Apr. 7, 2019 at 11:06 PM EDT
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The UTCCI Social Media Research Team tracked the top trends on social media during the 54th ACM Awards from the WVLT Social Media War Room.

The team is comprised of Maggie Akins, James Zhang and Allie Southerland.

From Red Carpet trends to top performances and awards, these researches followed along with the conversations happening mainly on Twitter through their research software Salesforce Social Studio. The team uses this software with access from the Adam Brown Social Media Command Center.

Overall, they were able to track anything from celebrity gossip to what countries viewers watched the awards show from.

Some of the trending topics included Miranda Lambert, Dan + Shay and Kacey Musgraves.

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