HOOVER, Ala. (WVLT) -- The Southeastern Conference's slogan is "It just means more."
The slogan is shown in a 70-foot tall display on the front windows of the hotel where Media Days is being held this week.
Alabama football coach Nick Saban was asked about the slogan, and what the conference means to him.
Saban was clearly confused about the slogan.
See the video above to hear the interaction.