Knoxville Smokies announce ‘Knox Vegas’ theme nights, merch

The new identity will include several special events. Among them, the team announced Knox Vegas Nights, gamedays featuring music, special concessions and “in-game elements.”
Knoxville Smokies announce ‘Knox Vegas’ theme nights, merch
Knoxville Smokies announce ‘Knox Vegas’ theme nights, merch(Knoxville Smokies)
Published: Feb. 27, 2026 at 10:22 AM EST

KNOXVILLE, Tenn. (WVLT) - The Knoxville Smokies announced Thursday a “bold new identity” inspired by a longstanding Knoxville nickname: Knox Vegas.

The new identity will include several special events. Among them, the team announced Knox Vegas Nights, gamedays featuring music, special concessions and “in-game elements.”

“Knox Vegas, a nod to the bright lights, bold nights, and big personalities that define life in Knoxville,” a statement from the Knoxville Smokies said. “From packed weekends near campus to the citywide passion for baseball under the stadium lights, Knox Vegas represents the fun-loving, never-boring spirit of East Tennessee.”

The Knox Vegas initiative is appropriately sponsored by Mint Gaming Hall, a casino just across the Kentucky border and also includes a unique line of merchandise. Exclusive items are being sold online and at West Town Mall.

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“With bold designs built for both the ballpark and a night out in the Old City, the merchandise line is expected to be one of the most sought-after releases in club history,” the Smokies said. “Fans are encouraged to shop early, as select items will be limited-run drops.”

The team is preparing to launch a Knox Vegas Nights flash sale, with tickets available for 24 hours starting Friday, Feb. 27 at 10 a.m.