PIGEON FORGE, Tenn. (WVLT) -- Pink Jeep Tours had its VIP Grand Opening celebration in the Great Smoky Mountains on Thursday.
Pink Jeep Tours expanded its services to The Great Smoky Mountains to offer guests at one of the most visited national parks a memorable experience.
Guests can pick from four distinct guided tours that leave from Pigeon Forge and go through the park.
The current routes are Foothills Parkway and Newfound Gap. In May, guests will be able to also pick Roaring Fork Motor Trail or the Ocanaluftee River Trail.
Andrew Wexler is the CEO of Herschend Enterprises. They own Pink Jeep Tours. He said the goal is to give families a fun experience.
"It really just made sense for us to expand here because people want to connect with The Great Smoky Mountains," said Wexler. "It's such a beautiful place and we want to make sure they're getting the best experience they can with our guided tours."
For more information, click here or call (844) 710-PINK (7465).